DD Kisan

DD Kisan is India's first 24-hour television channel dedicated exclusively to farmers and rural audiences, launched by Prasar Bharati in 2015. The channel aims to empower the agricultural community by providing timely and relevant information on farming techniques, weather forecasts, market prices, government schemes, and rural development initiatives. DD Kisan's content is curated to address the needs and challenges faced by farmers across India's diverse agro-climatic zones. Programs cover a wide range of topics, including organic farming, crop management, soil health, irrigation, animal husbandry, and post-harvest technologies. The channel collaborates with agricultural experts, scientists, and government officials to deliver accurate and practical guidance, helping farmers improve productivity and income. Special segments highlight success stories, innovations, and best practices from different regions, fostering knowledge sharing and inspiration. DD Kisan also promotes awareness about health, education, and women empowerment in rural areas. Its commitment to using simple language and regional dialects ensures that information is accessible to all viewers, making DD Kisan a crucial tool for rural upliftment and sustainable agricultural development in India.